When crawling your website search engines make certain assessments to determine where to rank your site in their search results. The googlebot will crawl your site and return pages to google. When it does so it is picking up on words that are used often within your site to determine where to place you for each search term. The algorithms they use are often not displayed to the public but some are. These are the ones we will focus on to give you advice on how to optimize your on page seo to rank higher in the search engines.
What google looks for and how it ranks you
1. Title Tags (document title)
2. Meta Keywords
3. Meta Description
4. Body Text
5. Body text in bold type face
6. First sentence of the body text
7. URL
8. H1 Headline Texts
9. H2 Headline Texts
10. Same site link texts
11. Outbound link texts
12. Same site link URLs
13. Outbound link URL’s
14. IMG Alt atributes
15. HTML comment tags
16. Load speed